“A neuroscientist and a storyteller walk into a bar. Well, it was more like a breakfast spot, but the pairing was unusual enough to be the start of a good joke. Earlier that week, IDEO’s Dav Rauch had given a presentation to a packed room of conference attendees. The neuroscientist, Allan Snyder, invited him to breakfast to chat about Dav’s presentation and share some of his own work. The research he explained over that breakfast led Dav to an epiphany that fundamentally changed his understanding of storytelling and the way he presents information.”
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